City of Southampton Brand & Identity Guide
Partners in Southampton have been considering and developing a brand for the city.
A brand is
- The good name of a product, an organisation or a place
- A short-cut to an informed buying decision
- But most importantly: A brand is a promise of value
For Southampton we are trying to convey this promise of value to all our various audiences through everything we do.
The city has a long tradition of being innovative and creative and this is what is driving our development, our communication and our service and this emphasis on innovation and creativity is the brand for Southampton.
It is often difficult to show people a brand, as it is generally something that needs to be experienced, however partners have developed a city brand and identity guide to provide a corporate identity for the city as a whole.
As part of the development of this corporate image for the city, a font has been designed and colours adopted which can be used to promote city activities.
There will be templates and downloads available shortly for partners so they can use these tools to help with their own promotion and communication. In the meantime, if you need any advice or guidance on your own requirements please contact Diane Wallace, Design and Production Manager from the city council on 023 8083 2720
Click here to view guidelines and download the Brand & Identify Guide and the Southampton Font